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Don’t be fooled: America’s inflation problems aren’t going away anytime soon

Don’t Be Fooled: Inflation Persists in Economy Don t be fooled - Don’t be fooled by the recent price declines—America’s inflationary challenges remain deeply

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Published July 13, 2026
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Don’t Be Fooled: Inflation Persists in Economy

Don t be fooled – Don’t be fooled by the recent price declines—America’s inflationary challenges remain deeply rooted in the economy. While the Bureau of Labor Statistics (BLS) reported a slight monthly drop in consumer prices for June, this trend is unlikely to signal a lasting reversal. The BLS data, which shows a 0.2% decrease in overall prices, marks only the third time since the pandemic that inflation has eased. However, economists caution that the underlying forces driving inflation are still active, with core inflation rates holding steady at 2.9% annually in May. This resilience underscores that the problem isn’t temporary, but rather a complex, multi-faceted issue requiring sustained attention.

Core Inflation Resists Cooling Trends

Core inflation, which excludes volatile energy and food costs, continues to defy cooling. Despite the recent dip in oil and gas prices, core inflation has remained stubbornly elevated, reaching 2.5% in May before rebounding. Claudia Sahm, chief economist at New Century Advisors, explains that businesses have already factored in the energy price spikes from February to May, passing these costs onto consumers through higher prices for goods and services. “Don’t be fooled into thinking the recent decline is a sign of progress,” Sahm warns. “These underlying pressures are still shaping the economy.”

“The energy price spikes from February through May, and the businesses that took on those extra costs, those are still in the system,” said Claudia Sahm, chief economist at New Century Advisors. “They’re showing up in other types of goods prices or services prices.”

Services Sector Drives Persistent Inflation

One of the most significant contributors to inflation is the services sector, which accounts for nearly 75% of the U.S. economy. Unlike goods, service prices are less sensitive to supply chain disruptions and tend to rise steadily due to factors like labor costs and demand for convenience. Even as housing prices have softened over the past three years, core services inflation—excluding housing—has accelerated, maintaining its grip on the broader economic landscape. “Don’t be fooled by the decline in housing costs,” noted an economist, “the sticky nature of service prices means inflation will persist for the foreseeable future.”

“Don’t be fooled by the decline in housing costs,” noted an economist. “The sticky nature of service prices means inflation will persist for the foreseeable future.”

AI Investments Intensify Inflationary Pressures

The rapid adoption of artificial intelligence is adding new fuel to the inflation fire. Tech companies are projected to spend more on AI infrastructure next year than the U.S. military budget, according to Morgan Stanley. Data centers, a cornerstone of this growth, have driven electricity costs up by nearly 6% year-to-date. Meanwhile, soaring demand for memory and storage chips has forced tech giants like Apple to increase prices on products such as iPads and Macs. Abiel Reinhart, a senior economist at JPMorgan, estimates that a 10% rise in AI-related hardware costs could push consumer inflation higher by 0.1%. “Don’t be fooled into assuming technology advancements won’t impact prices,” Reinhart added.

“Adding AI features in business applications will also raise the price of software,” Reinhart explained. “For example, Microsoft recently increased personal Office 365 prices.”

Global Factors and Policy Challenges

Inflation isn’t solely a domestic issue—it’s shaped by global events and policy decisions. The war in Ukraine and ongoing trade tensions have disrupted supply chains, keeping prices elevated for essential goods. Meanwhile, the Federal Reserve’s aggressive interest rate hikes to curb inflation have created a new dilemma: while these measures slow demand, they also risk slowing economic growth. “Don’t be fooled by the illusion of a quick fix,” said a policy analyst. “Inflation is a global phenomenon, and its resolution will require coordinated efforts across markets.”

“Don’t be fooled by the illusion of a quick fix,” said a policy analyst. “Inflation is a global phenomenon, and its resolution will require coordinated efforts across markets.”

Consumer Behavior and Inflationary Mindset

Consumer behavior also plays a key role in sustaining inflation. Even as prices have fallen in some categories, Americans remain hesitant to cut spending, driven by wage growth and confidence in the economy. This mindset means that demand stays strong, keeping upward pressure on prices. “Don’t be fooled by the current dip in energy costs,” cautioned a financial expert. “Consumers are still paying more for everyday items due to long-term trends in pricing.”

“Don’t be fooled by the current dip in energy costs,” cautioned a financial expert. “Consumers are still paying more for everyday items due to long-term trends in pricing.”

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