From cartels to street vendors: Here’s who stands to profit (or not) from World Cup tourism in Mexico
From Cartels to Street Vendors: Who Gains and Who Misses in Mexico’s World Cup Tourism
From cartels to street vendors - As the World Cup approaches, Mexico City is abuzz with preparations for the opening match scheduled for this Thursday. The vibrant hues of the national flag are now visible in various parts of the capital, signaling a surge in activity across industries. From local shops selling Mexico’s team jerseys to digital billboards advertising matches, the city appears to be positioning itself for a significant economic boost. Analysts project that the event could generate around $3.7 billion (MXN65 billion) in total revenue, with tourism contributing nearly half of that figure to the city’s economy.
Hotspot Businesses Report Boost
Entrepreneurs and workers in tourist areas are reporting a noticeable increase in customers. In the heart of Mexico City’s El Zocalo, the main square, vendors are offering an eclectic mix of World Cup-themed goods, including key chains shaped like soccer balls and toys featuring Mexican presidents in team jerseys. Miguel Laguna, a manager at Salon Corona, a popular spot for watching matches, anticipates a 45-50% rise in visitors during the tournament’s duration. The restaurant is already bustling, with patrons filling its space in anticipation of the event.
“We are here because this part of the city, the barrel organ, is a classic of the city,” said Juan Carlos, a street performer in the square, clad in his traditional uniform and kepi cap. His words highlight the cultural draw of the area, which is now attracting international tourists.
Local Eateries Anticipate Growth
Even in less central neighborhoods, businesses are preparing for increased demand. Alejandro Gonzalez, owner of Garage Burger, noted that his restaurant, though not in a prime tourist location, is likely to see a surge in customers once the tournament begins. He has introduced promotions and sports-themed decorations, such as football-shaped balloons and ice coolers, to capitalize on the event’s momentum.
“It’s like I tell people, we have to seize that moment,” Gonzalez remarked, emphasizing the importance of timing for local enterprises.
Cartels Eye Financial Opportunities
Meanwhile, organized criminal groups are also anticipating gains. Security experts suggest that extortion will be a key strategy for these networks this summer. While World Cup tourists may largely avoid direct targeting, businesses frequented by fans could become prime victims. In resort destinations like Cancun and Puerto Vallarta, criminals have a history of extracting fees from restaurants, nightclubs, and hotels, siphoning revenue from tourist spending.
“These local businesses have become highly profitable, especially for localized organized crime groups,” said Victoria Dittmar of InSight Crime, a Mexico-based research organization.
Scammers Target Fans with Fraud
Authorities warn that deceptive practices could also thrive during the tournament. Counterfeit items, including fake tickets for Mexico’s 13 matches, are expected to be sold to unsuspecting fans. Additionally, scammers may create fraudulent apps and websites to trick users into installing malware that can steal banking details or monitor device activity. The Mexican government has urged the public to be cautious, advising them to use only licensed vendors and accredited sources for purchases.
Small Business Owners Voice Concerns
Despite the potential for growth, some small business operators fear being overshadowed. Nayeli, a kiosk manager in El Zocalo, expressed worry that events like the “fan fest” organized by the World Cup committee could disrupt her operations. The festival, featuring a giant screen, stages, and market booths, may lead to street closures, limiting access to her location. She recalled similar issues in the past, which affected her business’s visibility and customer flow.