US women’s team coach Emma Hayes sees a future where soccer is America’s No. 1 sport
Emma Hayes Envisions Soccer as America's Top Sport
US women s team coach Emma - Emma Hayes, the head coach of the U.S. Women’s National Team (USWNT), has spent significant time in the U.S. over the years, yet her distinct London accent belies her deep connection to the country’s growing soccer scene. She recently expressed confidence that the sport will eventually surpass others in popularity, calling it "the number one sport in this nation." This belief is rooted in her experiences, which have spanned multiple eras of American soccer development.
A Journey of Growth
Hayes’ first major step into U.S. soccer came in 2002 when she began coaching the amateur Lady Riders in Long Island, New York. At the time, the sport was still finding its footing, with limited visibility and infrastructure. After a successful stint as an assistant coach at Arsenal in London—where she earned numerous titles—she returned to the U.S. in 2008, working with teams like the Chicago Red Stars and Western New York Flash. Her most recent chapter, leading Chelsea to seven Women’s Super League championships in a decade, has only deepened her conviction about the sport’s trajectory.
"This is my third time working in the country, and I’ve always known the youth and grassroots game was popular. But now, the professional game is growing, and the fans are engaging with it beyond just the national team," Hayes told CNN Sports.
Hayes’ perspective has evolved alongside the sport. "Finding soccer on television has become effortless, unlike 20 years ago when it wasn’t as mainstream," she noted. "It’s no longer third or fourth most popular—it’s rising to the top." Her optimism is echoed by the broader landscape, where the second Women’s World Cup on American soil has sparked nationwide excitement.
The Coach's Philosophy
At the National Training Center, a glance at the displayed trophies underscores the USWNT’s dominance in international competitions. With four World Cups and five Olympic gold medals under her belt, Hayes emphasizes a focused, step-by-step approach to success. "First, we have to qualify," she said. "It would be foolish to think about anything beyond that."
"The most important quality for myself and my team is to be completely present," Hayes explained. "Once we’re there, I’ll think about what comes next."
Hayes’ methodical mindset has propelled her to the forefront of the game. She also credits her players for shaping her leadership style, describing them as "your greatest teachers." As she ages, she adapts to their evolving perspectives, embracing their subcultures and interests. "They’re getting me out of black clothes, and even to dance on the touchline!" she laughed.
"I ask all of these things of them to be their authentic selves and embrace a growth mindset," she added. "So, I’m just doing it myself."
Hayes continues to refine her skills, recently engaging with Coca-Cola’s corporate leadership to learn new techniques. "Learning from any industry or person I’m around keeps me invested," she said. Despite her achievements, she remains grounded, crediting her family for maintaining her humility. "My son keeps me busy; my mother keeps my feet firmly on the ground," she concluded.