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‘I’ll pay soccer before I pay a bill’: How the cost of youth soccer blew out of control and why some families pay it anyway

Published July 13, 2026 · Updated July 13, 2026 · By Barbara Davis

‘I’ll Pay Soccer Before I Pay a Bill’: The Escalating Cost of Youth Soccer and Family Sacrifices

I ll pay soccer before I pay - When Meliesha Johnson saw the message on Instagram, it struck a chord. As a single mother and teacher in the Atlanta area, she had long balanced her responsibilities with her daughter’s ambitions. The invitation from a renowned soccer training program, once associated with Christian Pulisic, sparked a familiar dilemma: “I’ll pay soccer before I pay a bill,” Makenna declared, echoing a sentiment shared by countless families in the U.S. The camp in Denver was a pivotal opportunity for Makenna, who had been training since age five. Yet, the financial commitment required to secure her spot left Meliesha questioning whether the sacrifice was worth it.

The Burden of Commitment

The phrase “I’ll pay soccer before I pay a bill” has become a common refrain among families investing in their children’s athletic futures. For Makenna, this mantra translated into a summer cruise being swapped for a competitive soccer camp. The decision wasn’t made lightly—Meliesha had already planned the trip, complete with TikTok-saved travel itineraries and a packed list of activities. But when Makenna insisted on the Denver opportunity, her mother relented. The cost of excellence in youth soccer has led many families to prioritize the sport over essential bills, with some even adopting the mantra “I’ll pay soccer before I pay a bill.”

The Rising Cost of Ambition

Makenna’s journey reflects a growing trend in U.S. youth sports. From age five, she was recruited by a local academy, thrust into a team with older players. By eight, she was competing on a more demanding club, and now she plays for TopHat, a travel team ranked third in Georgia and 22nd nationally. The financial demands of this path are staggering: registration fees, travel expenses, specialized gear, and coaching costs often exceed $10,000 annually. For families like Meliesha’s, these expenditures are not just numbers—they’re sacrifices that redefine priorities.

“I’ll pay soccer before I pay a bill,” Makenna told CNN Sports. “It’s not just about the game anymore; it’s about proving we can afford it. Sometimes I feel like I’m not doing enough, but I know my mom’s putting it all on the line.”

Struggles Behind the Scenes

Behind the scenes of Makenna’s success lies a web of financial strain. Meliesha’s decision to prioritize the Denver camp over the cruise was driven by a sense of duty and hope. “The risks are bigger for us,” she said. “If we don’t invest now, we might miss out on opportunities that could change everything.” Yet, this choice comes at a cost. Meliesha has had to adjust her budget, cutting back on groceries and other essentials to fund Makenna’s training. For many families, the emotional weight of these sacrifices is as significant as the financial burden.

Why the Cost Keeps Rising

The surge in youth soccer costs is fueled by a combination of factors, including the demand for elite coaching, access to high-level tournaments, and the pressure to stay ahead of competitors. Programs that once charged modest fees now offer specialized academies, video analysis, and personalized training, all of which justify higher prices. Parents are often left with no choice but to commit fully, even if it means sacrificing other expenses. “You can’t just dip your toe in anymore,” Meliesha explained. “If you’re not fully invested, you’re not getting the results.”

For Makenna, the journey continues with every training session and tournament. The phrase “I’ll pay soccer before I pay a bill” is now a constant reminder of her family’s resolve. Despite the stress, Meliesha believes the investment is worth it. “The good stuff is just around the corner,” she said, her voice tinged with both exhaustion and optimism. As the cost of youth soccer continues to climb, more families are finding themselves in this same position—choosing the sport over other necessities, even as the financial and emotional toll grows.